Taking portrait photography with wide-angle lens

Most of the portrait photos were taken with vertical orientation. This is because many feel that with a wide-angle lens the portraits look all distorted and weird.

However, if you pay attention to the magazines and the billboards, there are many professional looking portraits were taken with wide angle lens. What is the trick to setup the portraits with landscape orientation? When you're shooting wide-angle and you get really close to your subjects, they don't look distorted. Only the stuff at the very edges of the frame looks a little 'wide', but it's that stuff at the edge of the frame that shows the environment where the shot is taken. The pros are shooting wide and pushing in tight.

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